Core areas
Based on my experience as a consultant, self-employed/former freelancer and my academic as well as my business-economical career, my main focus lies on the following customer concerns:
Startup out of unemployment (Social Code II and XII)
Startup plans from people with migration background/migrants/foreigner
Positioning of business ideas from abroad in Germany
Startup as college graduates, also in research and science
Freelancers
Portfolio and topics:
Business plans, business and marketing concepts from A to Z
Basic and advanced economics
Project and time management
Strategic approaches and operative realization possibilities
Leadership and management skills
Marketing:
Healthmarketing
Diversity Marketing (DM)
Socialmarketing
Customer acquisition and customer loyalty
Relationship marketing
Benchmarking
New markets and trends
Corporate design and culture
Market research and all necessary analyses
SWOT (Strengths, Weaknesses, Opportunities & Threats)
Market and location
Customers and competitors
Sales agents and helpers
Stakeholders
Industry-specific stakeholders and decision makers
Diversity Management (DiM) and Workforce Diversity (WD)
Social Management / The social aspect in management
Social Management / Health Management
Human Resources Management (HRM) and all aspects of recruiting
International and Intercultural Management / Intercultural Opening
Cost accounting and internal bookkeeping
Basics in bookkeeping
Controlling
Financing and funding possibilities in Hamburg, Germany and the EU
Human Resources and Organizational Management (HROM)
Team building and team management
Quality Management (QM), Quality Assurance (QA) and Complaint Management
Networking and use of available resources
Crisis Management
Additional expert knowledge:
Welfare
Healthcare
Freelance work
Startup as a second business pillar
Cultural, educational and pedagogical organizations
Non-profit organizations (NPOs) like foundations and associations of public utility
